MADDE IT Control Center
Run your whole sales operation from one screen.
A sales operations platform with lead stock, calling, sequences, meetings and live scorecards, with a workspace for every role on the team.
The problem
Sales teams work from separate spreadsheets, call logs and inboxes. Managers cannot tell which markets are running out of fresh leads, who is actually calling, or which meetings have been reviewed, so problems show up weeks late.
How it works
MADDE IT Control Center gives a sales team one place to work and gives the director one place to look. Leads are uploaded and released market by market, executives work them with sequences, calls and meetings, and the director sees scorecards, flags and lead-stock warnings in real time. It installs on phones and PCs like an app.
Features
A workspace for every role
Director, manager, database admin, executive and operations each see only what they need.
Lead pool and release scheduler
Upload leads, assign them to markets and release them on a schedule.
Calling built in
Click-to-dial, inbound calls, call history and voicemail.
Sequences and meetings
Follow-up sequences, a meeting calendar and a director review step.
Director scorecard
Meetings, calls and emails against target, with flags that need attention.
Lead stock forecasting
Weeks of stock per market and how many leads to restore.
Analytics and Excel reports
Executive, dialler and email analytics, exported to Excel or PDF.
Duplicate detection
Find and merge duplicate companies so each appears once.
The workflow
- 01
Upload leads
The database admin loads lead files and assigns them to markets.
- 02
Release to the team
Leads are released market by market on a schedule.
- 03
Work the pipeline
Executives call, email and book meetings from one screen.
- 04
Review and flag
The director reviews meetings and handles flags.
- 05
Restock
Lead-stock warnings show which markets to refill next.
Supported sources
- CSV lead files
- Twilio phone lines
- Team mailboxes
Inside the product
Director scorecard with flags, calls, meetings and markets
Team performance against target
Executive analytics: calls, meetings and connect rate
Full pipeline across markets and statuses
Lead stock: what is running out and what to restore
Built with
- React
- Supabase
- PostgreSQL
- Twilio
- Recharts
Interested in MADDE IT Control Center?
Tell us how your team works today and we will show you where this fits.
Request access