MADDE IT Control Center
A sales operations platform: lead stock, outreach, calls and meetings across markets, with live scorecards for the director.
- Industry
- Sales Operations
- Category
- Business Applications
- Year
- 2025
- Status
- Live
- React
- Supabase
- PostgreSQL
- Twilio
- Recharts
Overview
One web platform for running a sales operation. A database admin uploads and releases leads market by market, executives work them with sequences, calls and meetings, and directors see scorecards, KPIs and lead-stock warnings at a glance. It installs on phones and PCs like an app.
The challenge
Sales teams worked from separate spreadsheets, call logs and inboxes. Managers could not see which markets were running out of fresh leads, who was actually calling, or which meetings had been reviewed, so problems showed up weeks late.
Our solution
We built a single control centre with a workspace for each role: director, manager, database admin, executive and operations. Leads are uploaded and released by market on a schedule, executives work them with sequences, click-to-dial calling and meeting tracking, and directors get live scorecards, lead-stock warnings and Excel reports.